GTM Intelligence Dashboard
💵 $22/user/mo × 50 employees = $1,100/business/mo | ACV: $13,200
📊 Market Overview
Total TAM (All SMBs) 7,106(355,300 users)
TAM Annual Revenue $93,799,200
Target Accounts (ICP) 1,079 (15.2%)
Target Annual Revenue $14,242,800
Top 100 Targets 100($1,320,000 ARR)
🎯 Scenario Modeling
🟢 Conservative 5% penetration
53
Accounts
2,650
Users
$699,600
ARR
🟠 Moderate 15% penetration
161
Accounts
8,050
Users
$2,125,200
ARR
🔴 Aggressive 25% penetration
269
Accounts
13,450
Users
$3,550,800
ARR
🏆 Top 100 by Industry
Hospital 36
Health And Medical 23
Bank Credit Union 19
Doctor 9
Eye Care Clinic 3
👥 Sales Capacity Planning
5
Reps Needed (Moderate)
20
Top 100 / Rep
📋 Quota & Workload
Target Quota/Rep $500,000
Accounts/Rep (Target) 50
Reps (by Account Load) 22
📈 Reps by Scenario
Conservative (5%) 2 reps
Moderate (15%) 5 reps
Aggressive (25%) 8 reps
💵 Deal Economics
Average Contract Value (ACV) $13,200
Expected Win Rate 20%
Sales Cycle (avg) 45 days
Pipeline Coverage Needed 4.0x
🎯 Pipeline Required
Conservative Pipeline $2,798,400
Moderate Pipeline $8,500,800
Aggressive Pipeline $14,203,200
📞 Opportunities Needed
Conservative (at 20% win) 265 opps
Moderate (at 20% win) 805 opps
Aggressive (at 20% win) 1345 opps
🔍 Market Intelligence
65%
Greenfield
35%
Displacement
🎯 Target Breakdown
Greenfield Targets 701(no current solution)
Displacement Targets 377(competitive)
Est. Market Penetration 35%
💡 Strategic Insights
Primary Play Greenfield First
Key Verticals Healthcare, Legal, Finance
Compliance Angle HIPAA, PCI-DSS, SOC2
📈 12-Month Revenue Ramp (Moderate)
M1
$44,275
M2
$132,825
M3
$265,650
M4
$442,750
M5
$619,850
M6
$796,950
M7
$974,050
M8
$1,151,150
M9
$1,328,250
M10
$1,505,350
M11
$1,682,450
M12
$1,859,550
🎯 Milestone Targets
Month 3 (Ramp Complete) $265,650 cumulative
Month 6 (Mid-Year) $796,950 cumulative
Month 12 (Year-End) $1,859,550 cumulative
⏱️ Time-to-Revenue
First Deal (avg) 45 days
Break-even Point Month 4-5
Steady State Revenue $177,100/mo