📊 Emerging Zero-Energy Markets

This interactive map visualises U.S. metropolitan areas where new residential construction (2020-2025) is booming but adoption of zero-energy or electrified building codes remains low.

Overall stats (synthetic demo)
• Average permits per metro: 24,882.0
• Average zero-energy penetration: 0.25%
• Average opportunity score: 24,812.0

How to read the map

• Hex colour – green → high opportunity, red → low.
• Circle colour – indicates tier (see legend in lower-left).
• Circle size – larger circles mean more permits.
• Hover a circle to see the metro name; click for a detailed popup.

Note: all data are synthetic and provided for demonstration only.

🧭 Sales-Leader Guide

• Identify high-opportunity markets – dark-green hexes represent the highest opportunity scores (large construction volume + low zero-energy penetration).
• Prioritise outreach by permit volume – larger orange circles indicate metros with more building permits; target those first for maximum impact.
• Leverage median home value & pop-growth – high home values and strong population growth suggest affluent, expanding buyer personas that are ripe for premium zero-energy solutions.
• Build territory assignments – use the “Rank” column (1 = best) to assign reps a logical ordering of metros, ensuring coverage of the top-tier markets before moving down the list.
• Track market saturation – the “Zero-Energy Penetration” percentage tells you how far the market has already adopted zero-energy building codes; lower percentages mean more upside.