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Key Metrics
Strategic Recommendations for the Revenue Team
Identify market gaps: Brands with low market-share but high store density (e.g., "Other Coffee Shops") indicate saturated zones – consider targeting underserved neighbourhoods near high-traffic corridors.
Revenue optimisation: Stores with revenue below the brand average but high employee count suggest low productivity – evaluate staffing levels or introduce upsell promotions.
Competitive positioning: Starbucks shows the highest total revenue yet also a wide rating spread; focus on improving the lower-rated locations to protect market leadership.
Expansion opportunities: Palo Alto and Berkeley have fewer stores overall but relatively high average revenue – pilot new concepts or premium formats there.
Cross-brand synergies: Brands with similar rating profiles (e.g., Dunkin' & Peet's) could benefit from joint marketing campaigns to capture shared customer segments.