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Key Metrics
Total Revenue (this period): $823,277
Average CLV (annual): $127,166
Top-Value Persona: Loyal Regulars
Customer Persona Dashboard
- VIP Champions
- Big Spenders
- Loyal Regulars
- At-Risk
Strategic Recommendations
- 🚀 Loyal Regulars shows the highest CLV – prioritize premium offers and exclusive events for this group.
- 💎 VIP Champions (high spend & frequency): launch a loyalty tier with concierge service and early-access perks.
- 🛍️ Big Spenders (high spend, low visits): create invitation-only product launches and limited-edition bundles.
- 🤝 Loyal Regulars (moderate spend, high visits): roll out subscription or membership programs with referral bonuses.
- ⚠️ At-Risk (low spend & visits): run win-back campaigns with targeted discounts and re-engagement emails.
- 📍 Use the interactive map to locate geographic hotspots for each persona and align local store promotions accordingly.